1. Authenticate Your Domain

✔ Set up DKIM, SPF, and DMARC: This helps email providers verify your emails as legitimate.

✔ Use a Custom Sending Domain: Avoid using free email domains like @gmail.com or @yahoo.com.

2. Warm Up Your Email

✔ Start with Small Sends: Slowly increase your daily email volume.

✔ Engage Your Audience: Send emails to active contacts first to build a strong reputation.

3. Avoid Spam Triggers

✔ Check for Spam Words (Like “Free,” “Guarantee,” “Limited time”)—I can help rewrite your emails to avoid them.

✔ No Overuse of Links: Stick to 1-2 links per email and avoid linking your email signature.

✔ No Excessive Capitalization or Punctuation: (e.g., “ACT NOW!!!”)

4. Keep a Clean Email List

✔ Verify Emails Before Sending (Use CRM Done Better email verification).

✔ Remove Inactive or Unengaged Contacts (bounces, spam complaints, etc.).

✔ Use Double Opt-In for higher engagement.

✔ Use a Smartlist when sending emails

5. Optimize Email Content

✔ Personalization: Use the recipient’s name and relevant details.

✔ Limit Images: Too many images can trigger spam filters.

✔ No Large Attachments: Instead, link to a file.

6. Send at the Right Time

✔ Best times: Tuesday - Thursday, early mornings or early afternoons.

✔ Test different times for your audience.

7. Monitor & Improve Deliverability

✔ Check your sender reputation (Use MXToolbox: https://mxtoolbox.com/).

✔ Test your emails (Use Mail-Tester: https://www.mail-tester.com/).

✔ Use Dedicated IPs if you send high volumes. (ask support if this is something you need if you're sending over 100,000 emails per month (3,500+ per day).

8. Unsubscribe Management

✔ Make it easy to unsubscribe—this lowers spam complaints.

✔ Keep your unsubscribe rate below 0.5%. Would you like me to review or rewrite an email for better inbox delivery? 🚀