1. Authenticate Your Domain

• Make sure your emails are verified and trusted.

• Set up DKIM, SPF, and DMARC

• Use a custom sending domain (avoid free domains like @gmail.com, @yahoo.com)

2. Warm Up Your Email

•Start slow and build trust with inbox providers.

•Begin with small sends; gradually increase volume

•Email your most engaged contacts first

3. Avoid Spam Triggers

•Stay out of the junk folder with clean content.

•Avoid spammy words (e.g. “Free”, “Guarantee”, “Limited time”)

•Use 1–2 links max per email

•Skip excessive punctuation or CAPS (e.g., “ACT NOW!!!”)

•Don’t hyperlink your entire email signature

4. Keep a Clean List

•A clean list = better inbox placement.

•Verify emails before sending (use CRM Done Better's email verification tool)

•Regularly remove bounced/unengaged contacts

•Enable double opt-in

•Always send to a Smartlist, not a static list

5. Optimize Your Email Content

•Keep things simple and personal.

•Personalize with the recipient’s name or details

•Limit images to avoid spam filters

•Avoid attachments—use file links instead

6. Send at the Right Time

•Timing affects open rates.

•Best times: Tuesday–Thursday, mornings or early afternoons

•Test different send times for your audience

7. Monitor Your Deliverability

•Stay proactive and test regularly.

•Check your sender reputation → mxtoolbox.com

•Test your emails → mail-tester.com

•Consider a Dedicated IP if sending over 100,000 emails/month (≈3,500/day)

8. Make Unsubscribing Easy

•Keep things clean and compliant.

•Always include a visible unsubscribe link

•Aim for < 0.5% unsubscribe rate